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Motown audience asked to ‘moderate enthusiasm’ during musical numbers

The cast of Motown the Musical at the Shaftesbury Theatre, London. Photo: Alastair Muir The cast of Motown the Musical at the Shaftesbury Theatre, London. Photo: Alastair Muir
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Ushers may ask audience members attending West End musical Motown to “moderate” their behaviour if they are singing along and dancing too much during performances.

A sign in the Shaftesbury Theatre, where Motown is running, asks audiences to refrain from singing along unless they are instructed to do so as part of the show.

The sign reads: “We know you can sing, but please refrain from doing so until directed by the cast or on your way home. Oh and we would like to point out, it’s Dancing in the Streets not in your seats.

“So please do not be offended if we ask you to moderate your ‘enthusiasm’.”

The show, which features music from artists including Michael Jackson and the Jackson 5, Diana Ross and the Supremes and Stevie Wonder, is produced in the West End by Kevin McCollum, Doug Morris, Berry Gordy and Adam Spiegel.

Representatives for the show did not respond to a request for comment from The Stage.

The sign was highlighted on Twitter by playwright Tanika Gupta, who attended the production.

Earlier this year, eating was banned at performances of Who’s Afraid of Virginia Woolf?, which is running at the Harold Pinter Theatre in London.

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