London play gives free tickets to young footballers in bid to attract new audiences
The producers of The Red Lion at London’s Trafalgar Studios are hoping to inspire new theatre fans by working with football clubs.
Young players from the academy and youth education programmes of clubs in the Premier League and the semi-professional Bostik League are being invited to see the show for free.
Producers are working with Fulham Football Club and Dulwich Hamlet Football Club, providing 30 free tickets to each club for young players.
They are also providing group discount schemes to see the show, which are available to anyone who works for the club in any capacity, where groups of 10 or more will be able to get tickets for £19.50 each.
As part of the outreach programme, producers are also working with secondary schools in disadvantaged areas, offering 30 free tickets per school.
Patrick Marber’s play, which is set in the dressing room of a semi-professional club in the North East, runs from November 1 to December 2.
The outreach programme is being funded by gala events, including a post-show panel talk with retired footballer and broadcaster Gary Lineker.
Producer Trish Wadley said: “Because of the subject matter of the play, we think it is a great opportunity to bring in young and new audiences.
“We are offering an opportunity to people who may not be able to afford to come or might not otherwise consider it.”
The Red Lion is produced by Wadley and Live Theatre.