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Kickstarter launches new platform to help theatremakers raise regular funding

Example of a creator page on Kickstarter's new Drip platform Example of a creator page on Kickstarter's new Drip platform
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Crowdfunding platform Kickstarter has introduced a new service designed to enable artists to raise recurring financial support.

While Kickstarter enables one-time project funding, the new platform, Drip, is aimed at artists seeking to fund their ongoing creative practice and who want to use it to build a community around their work.

It can be used in tandem with Kickstarter’s original project-based model, and users will be able to set up different subscription tiers for supporters to fund them on a regular basis or with the release of new material.

It is intended for artists of all genres including theatre, dance, visual art and film.

Similar to Kickstarter’s incentive model, under which supporters are offered rewards such as tickets or merchandise for donating, Drip will enable artists and companies using the service to do the same and offer incentives such as early access to work, exclusive material, opportunities to see work-in-progress or behind-the-scenes updates.

Kickstarter founder Perry Chen said: “Funding remains one of the biggest challenges for artists and creators. Drip builds on what we’ve learned over eight-plus years with Kickstarter, but instead puts creators – not projects – at the centre of the conversation.

“The goal is the same – helping people bring their creative work to life. That’s what creators care about, and this is hopefully a powerful way for them to connect people to their work and practice.”

Drip launches today (November 15) with a number of selected artists from around the world, who will trial the platform ahead of it being opened more widely in early 2018.

Those involved at this stage include comedian Richard Herring, US choreographers Stephen Petronio and Raja Feather Kelly and New York-based theatre company New Saloon.

Recent theatre projects funded by Kickstarter’s original platform include Les Enfants Terribles’ new immersive show with Pussy Riot, which opens in London this week.

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