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West End cast members back Sadiq Khan’s #LondonIsOpen campaign

Sadiq Khan with cast members from Charlie and the Chocolate Factory. Photo: Helen Maybanks Sadiq Khan with cast members from Charlie and the Chocolate Factory. Photo: Helen Maybanks
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West End performers from shows including Aladdin, Motown and The Bodyguard have backed a campaign launched by London mayor Sadiq Khan, which aims to show the capital is “open for business” following the Brexit result in June.

The campaign was launched last week to remind people that the capital is “united, full of creativity and open for business” following the June referendum.

Khan joined the cast of Charlie and the Chocolate Factory for a photo call on July 28, as casts from a total of 38 London shows released pictures of themselves on stage to show support for his campaign.

Khan said: “Few if any other cities can rival London for arts and culture, and our West End shows are an enormous draw for visitors and talent from around the world. Together, we are sending the message, loud and clear, that London is open. We are open to the world’s performers, to businesses, to people and ideas, and I encourage everyone to join us in getting behind the campaign and reminding the world that London is the greatest city on earth.”

Society of London Theatre president Caro Newling added that London theatre “has never been so vibrant; attracting audiences with the finest writers, directors, actors and producers from all over the world”.

“The industry’s spirit of inclusiveness and cultural collaboration provides audiences with a truly unmatched experience. Our message from all of the capital’s auditoriums and stage doors is: London is open,” she added.

Earlier this week, National Theatre director Rufus Norris claimed the referendum result showed that the arts had become “out of touch” with the rest of the country.

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