Phoenix Dance Theatre moves into large-scale touring
Touring company Phoenix Dance Theatre is to move from mid-scale touring to large-scale touring as it marks its 35th anniversary and an increase in audiences.
The company traditionally tours to around 35 venues each year, playing mostly in spaces with fewer than 1,000 seats. However, it has said that its next tour, beginning this year, will include venues such as His Majesty’s Theatre in Aberdeen and the Grand Theatre in Blackpool, both of which seat more than 1,000 people.
Next year, it will present Carnival Ballet, which will premiere in Leeds before touring to six major UK venues during the following year.
“Phoenix will always commit to mid-scale and rural venues, but the gradual move into large-scale touring as part of our business model is an important milestone for the company,” artistic director Sharon Watson said.
She said the plan demonstrated that the company’s work “resonates across the country”.
Watson also said Carnival Ballet would allow the company to build new audiences and to help it grow.
“We take our touring responsibilities seriously and want to ensure that high-quality contemporary dance is accessible to as many people as possible,” she said.
The company claims it has seen audiences increase by 106% since 2011.
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