Old Vic Productions rebranded as Greene Light Stage
Billy Elliot co-producer Old Vic Productions has changed its name to Greene Light Stage as it focuses on producing commercial shows in the West End.
The company, established by Sally Greene in 1994, has been named Old Vic Productions since 1999 when Greene bought the Old Vic Theatre.
It subsequently worked consistently with the central London venue under Kevin Spacey’s artistic directorship. However, the company established itself as an independent commercial producer in its own right when it became co-producer on Billy Elliot, which opened in 2005.
Since then, it has co-produced West End shows including Jerusalem, Sweeney Todd – starring Michael Ball and Imelda Staunton – The Pajama Game and the West End transfer of Good People.
Speaking about the name change, executive producer Joseph Smith said: “With a focus on new commercial productions in the West End and on Broadway, the natural transition has been to rename the company with a nod to its founder and chief executive, Sally Greene, in its new title.”
GLS is also working in partnership with Elton John on a joint venture – Rocket Stage – which will develop new stage musicals.
Smith added: “This, alongside the announcement of our latest West End production The Go-Between, focuses our commitments over the coming years to developing and producing new musical theatre alongside our consistent ambition to actively produce plays in the West End.”