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No change for Sonia Friedman Productions in ATG shake-up

Sonia Friedman. Photo: Jason Alden Sonia Friedman. Photo: Jason Alden
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Sonia Friedman has claimed her production company is safe following the high-profile leadership changes to parent company Ambassador Theatre Group.

In an interview with The Times, Friedman quashed rumours around her future within ATG, following the sudden departure of its co-founders and joint chief executives, Howard Panter and Rosemary Squire, earlier this year.

She said: “The big change at ATG has surprised the industry but the new regime has made it clear that there will be no change for me, so I’m very happy.”

Sonia Friedman Productions was founded by the producer in 2002 and is a subsidiary of ATG, at which Friedman was an in-house producer before starting her own company.

Her comments come as ATG’s chief finance office Helen Enright and business affairs director Peter Kavanagh become the first major departures from the company following the new leadership.

Former Sotheby’s boss Mark Cornell took over from Panter and Squire as the sole chief executive in May.

Friedman went on to say that ATG’s size had given her own company security to stage more radical work than she could have on her own.

“One reason why I’ve been able to take risks, putting on radical new work in the West End, is that I have been underpinned by this huge organisation that can catch me if I fall. I haven’t fallen, and I still need to raise a huge amount of my investment from outside — but I do have security and that’s important to me,” she said.

Friedman’s current West End shows include Harry Potter and the Cursed Child, The Book of Mormon and Sunny Afternoon.

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