Gruffalo Live producer launches free ticketing for primary schools
Gruffalo Live producer Tall Stories has launched two free ticketing schemes aimed at getting more primary school children into the theatre.
Under Tall Stories’ Gruffalo Live Free Schools’ Tickets Initiative, 300 school children from London primary schools will be able to see the show free of charge. Schools with a higher percentage of free school meals will be prioritised, the theatre company said.
Meanwhile, under the Gruffalo Live Free Teacher Ticket Initiative, two teachers per London primary school will be able to see a weekday performance of the show between July 6 to September 4. The aim is to encourage them to return with their classes in the autumn.
Co-artistic director Toby Mitchell said: “The decreasing number of schools willing to take children on trips to the theatre is an area of concern that should be addressed more urgently. Tall Stories’ aim is to get kids into theatres, because it makes it more of a sense of occasion.”
Mitchell recently spoke in support of a scheme in Scotland, which will give every school child the chance to see one live performance a year.
The Gruffalo Live recently extended its run at the Lyric Theatre in London to January next year.
We need your help…
When you subscribe to The Stage, you’re investing in our journalism. And our journalism is invested in supporting theatre and the performing arts.
The Stage is a family business, operated by the same family since we were founded in 1880. We do not receive government funding. We are not owned by a large corporation. Our editorial is not dictated by ticket sales.
We are fully independent, but this means we rely on revenue from readers to survive.
Help us continue to report on great work across the UK, champion new talent and keep up our investigative journalism that holds the powerful to account. Your subscription helps ensure our journalism can continue.