Cameron Mackintosh: I won’t allow ‘horrible’ secondary ticket market for Hamilton in London
Cameron Mackintosh has vowed to clamp down on secondary ticket sales for the forthcoming London run of musical Hamilton, claiming reselling online is “horrible and has got to stop”.
The producer said “sophisticated computer programmes” were “hoovering up tickets”, adding that members of the public who were tempted to make money were “trying to sell tickets themselves”.
In an interview in the Telegraph, he said: “So I am putting all my efforts into finding a better way of ensuring that the price originally set for a ticket remains the price you actually do pay. We’re going to stop resale except in genuine circumstances where someone is ill or can’t come and the only permitted resale will then be via the theatre.”
Earlier this year, a report claimed that secondary ticket sellers should not be banned, or have their prices capped, because this could drive the market “underground or offshore”.
Hamilton opens in London next year. In the US, it has been claimed that $30,000 from every performance goes to ticket resellers.
In the Telegraph interview, Mackintosh, who turns 70 on October 17, also said he felt audiences for shows were getting younger.
“A far bigger proportion of the audience for the majority of my shows are now 40 and under rather than 50 upwards – that’s a cause of rejoicing for me. It means young people are excited to go to the theatre in a way I couldn’t have imagined when I started,” he said.
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