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Adam Penford to replace Giles Croft as Nottingham Playhouse artistic director

Adam Penford. Photo: Marc Brenner
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Adam Penford has been named the new artistic director of Nottingham Playhouse.

From 2018 he will replace Giles Croft, who has held the role for the past 18 years and will step down in November 2017.

Penford has directed work including A Small Family Business at the National Theatre, as well as recent shows The Boys in the Band at the Park Theatre and Watership Down at the Watermill.

Born and raised in Nottingham, Penford said he was “thrilled” to get the job as his first theatrical experiences were at the Playhouse.

He added: “I look forward to collaborating with [chief executive] Stephanie Sirr and the whole team as the company begins a new chapter in its illustrious history.”

Welcoming his appointment, Sirr claimed Penford “combines great skill as a director with very wide ranging experience and the ability to really intrigue and engage audiences”.

The decision was also hailed by Arts Council England, whose director of theatre Neil Darlison said Penford was “a great choice”.

“He is very well connected within the industry and is an effective collaborator,” he added. “He quite clearly cares about audiences and his home town of Nottingham”.

Croft announced he was leaving the venue in July, claiming it was time to “hand over to a new generation”.

On his appointment, Penford praised both his predecessor and Sirr for doing “an extraordinary job nurturing the organisation, producing a stimulating programme and building a loyal audience”.

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