50% would pay £100 or more to see Hamilton in the West End – poll
UPDATE Owing to the wording of the poll, it is possible that those who selected £100 as the ‘most’ they would be willing to pay would in fact pay more, but were disinclined to indicate that they would pay as much as £200. This article has been amended to reflect that distinction. The story originally appeared under the headline ‘83% would reject tickets costing more than £100 to see Hamilton in the West End’.
More than half of ticket buyers would be prepared to pay £100 or more to see Hamilton in the West End, a poll conducted by The Stage has revealed.
The poll was prompted by the announcement the Broadway musical will open in London next year.
On Broadway, ticket prices for the popular show can be as high as $849 (£580).
In the poll, The Stage asked readers to state the most they would be prepared to pay to see Hamilton in the West End, with options of £50, £100, £200 and £300. There was a fifth option for those with no interest in seeing the production at all.
Respondents overwhelmingly opted for lower price bands, with 41% saying they would pay up to £50 per ticket to see the musical, and 42% saying they were willing to pay up to £100.
Just 6% said they would pay as much as £200 and 2% said they would be prepared to pay up to £300, the top figure allowed by the survey.
In total, 944 people took part. Seven per cent said they had no interest in seeing the musical, which is written by Lin Manuel-Miranda.
The production recently won 11 awards at the Tonys in the US, including best musical.