National Theatre Backstage app peers behind the scenes
The National Theatre is launching an app that will offer audiences exclusive content and behind-the-scenes access.
National Theatre Backstage officially launches next week and will curate media from existing outlets that the NT uses, such as YouTube and Soundcloud, alongside specially commissioned content. It will also include articles from the theatre’s archives. The app will enable audiences to buy digital programmes of the theatre’s plays.
NT head of digital development Toby Coffey told The Stage that the app’s content would work “like a monthly editorial that people consume on a regular basis”.
“What’s great is that theatre is a passion point for people. What I wanted to do was create something that, if you are interested in theatre and the National Theatre, will drive you to continually engage with it,” he said.
The app will also target audiences engaging with NT productions via NT Live.
“More than selling the NT it allows people to get a sense of what the NT is and what goes on behind the scenes. Yes, they will go and see the NT Live broadcast but now they can get so much more information about how everything comes together,” he said.
The app is free on iPad, with versions for iPhone and Android expected in the coming months.
In a similar bid for digital expansion, the Royal Shakespeare Company launched an app designed to help children experience Shakespeare last month.