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Data scientists appointed to work at NT, Barbican and ENO

The National Theatre. Photo: Philip Vile The National Theatre. Photo: Philip Vile
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The National Theatre, the Barbican and English National Opera will benefit from two newly appointed data scientists, whose work will inform new approaches of how data can be used within arts organisations.

Alison Whitaker and Eva Kabzinska will work across the three organisations for six months, and have been appointed by the Audience Agency as part of the Arts Data Impact project.

They will work with the organisations to search for patterns in customer behaviour before identifying and developing the patterns into business opportunities.

Claire Round, director of marketing at ENO, said: “Alison and Eva bring fantastic skills and knowledge to help us develop our understanding of ENO audiences, and to discover how we can best work with data to inform our decision and to improve the customer experience.”

The roles are being funded by the Digital R&D Fund for the Arts.

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