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Cameron Mackintosh hires Rodgers and Hammerstein’s Bert Fink for MTI

Bert Fink will become chief creative officer at MTI Europe, leaving Rodgers and Hammerstein after 25 years
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Licensing giant Music Theatre International has hired Bert Fink in the new position of chief creative officer of MTI Europe.

Bert Fink is to join the company from rival Rodgers and Hammerstein: An Imagem Company, where he has worked for nearly 25 years and is currently senior vice president.

MTI – which is co-owned by Cameron Mackintosh – controls the licensing rights for a large number of major shows including Mamma Mia!, works by Stephen Sondheim and all Mackintosh-produced musicals, such as Miss Saigon.

In April, Mackintosh announced a global expansion of the US-based company that saw it open a European office in London, with others in Australia and Asia to follow.

The producer said the appointment marked “an exciting new chapter in MTI’s illustrious 60 years history”.

He said: “I first met Bert in 1982 when he was working in the press office for Cats in New York. I could see from the start that he loved the musical theatre and, like the show he was working on, he was a curious cat fascinated by all aspects of its production.”

Mackintosh continued: “Everyone at MTI have known and admired Bert for many years so we are all delighted that he has now decided to settle in Europe and have a new adventure with us, working with our extraordinary stable of authors and shows.”

MTI chief executive Freddie Gershon and MTI Europe managing director Sean Grey also hailed the hire, while MTI Worldwide president Drew Cohen claimed that “few people in our industry have Bert’s wealth of experience”.

Speaking about his appointment, Fink said it had been “a privilege” to work for Rodgers and Hammerstein, but added: “I am excited by the opportunity Cameron, Freddie, Drew and Sean have offered me at MTI Europe: a chance to promote an astonishingly rich and varied collection of musicals across the vibrant British and European markets.”

Fink will begin his new role at MTI early next year.

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