Musical production company the Stable is launching a £60,000 crowdfunding campaign to support its plan to bring 10 new shows to the stage over the next five years.
Productions it is currently developing include a new musical written by the actor Douglas Hodge, and a show currently being workshopped with Maria Friedman as director.
Formed a year ago by producer Neil Marcus to develop, commission and produce new British musicals, the company is now offering members of the public the chance to buy shares in it, beginning at £10, via Crowdcube .
Marcus explained that around 6% of the company was being offered for £60,000, and said that by investing in the Stable rather than an individual show, people were spreading their financial risk.
“We know that theatre can be risky, but this is less risky,” he said, adding that by buying equity in the company people would be able to attend previews, press nights and parties.
“They will be making a difference and hopefully getting a financial return,” he added.
Marcus said the financial return was based on “two of the 10 shows” being a success, with box office income, licensing fees, royalties and profits going back into the company and to investors.
Currently in the Stable’s slate of shows is a musical based on Oscar Wilde’s The Happy Prince, which has been workshopped with Friedman as director and Drew McOnie as choreographer. The show is written by Hal Cazalet and Michael Barry.
Hodge’s new musical is called The Wigmaker’s Tale, which he has co-written with Bryony Lavery.
Marcus said the campaign was aimed at “people who love theatre”.
He added that following this initial five-year period he would consider opening up a further round of investment opportunities in the company.