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WhatsOnStage hires Ticketmaster’s head of theatre

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Sita McIntosh, who previously ran Ticketmaster’s theatre division, will join theatre website WhatsOnStage in the new role of chief operating officer.

McIntosh, who leaves Ticketmaster after six months in the role, will join WhatsOnStage in order to increase ticket sales both in London and across the UK, in addition to overseeing its editorial output.

Gretchen Shugart, chief executive of TheaterMania, parent company of WhatsOnStage, said: “We are very excited that Sita will be leading the WhatsOnStage team forward. Not only does she love theatre, she has many years of experience within the industry building relationships to facilitate ticketing transactions and grow theatre audiences.”

McIntosh has more than 20 years experience in sales, marketing and ticketing and has also held roles at See Tickets and Stoll Moss Theatres.

She begins her role at WhatsOnStage next month.