Theatre-themed cafe to open in London’s West End

The Theatre Cafe will open in January on Shaftesbury Avenue.
by -

A theatre-themed cafe is to open in London’s West End, which will be decorated with memorabilia from musicals.

The Theatre Cafe is being launched by Jill and Joe Davey, who own London Theatre Bookings – a family run ticket agency based in London.

It will be based on Shaftesbury Avenue, opposite the Queen’s Theatre, and will open on January 12.

According to the owners, the Theatre Cafe “will be a place where you can sit in a comfortable environment, purchase refreshments and chat to the staff about the various shows on in London”.

There will be iPads on the cafe’s tables, allowing customers to search productions and book tickets, whilst watching clips and listening to tunes from the shows.

West End shows including Wicked and Disney’s The Lion King are lending items which will decorate the walls.

Ryan Coyle-Woods, London Theatre Bookings’ head of sales and marketing, said: “We are creating something totally unique and fun for the industry. The feedback we have received from shows and producers is really positive. We are looking forward to working with all shows and venues in London to create exciting promotions using this new space. We want people to feel relaxed in the Theatre Cafe and use it to find the right show for them - whilst having a coffee and listening to a show tune.”

The Stage Awards 2015