Jerry Mitchell reveals plans to develop brand new West End musicals
Director Jerry Mitchell has revealed that his new production company is developing two original musicals, and has praised the West End as a place were work can be created for less money than on Broadway.
Mitchell recently launched Jerry Mitchell Productions, in association with Ambassador Theatre Group, with its first production being the musical Dirty Rotten Scoundrels, starring Robert Lindsay and Rufus Hound.
Speaking to The Stage, Mitchell said he wanted his new company to focus solely on bringing musicals to the West End, adding that these would be a mix of brand new shows and revivals.
One of the new shows he is developing is based on an album, while the other is based on a book – Becoming Nancy, written by Terry Ronald.
Ronald is the co-writer of Denise Van Outen’s new one-woman show, Some Girl I Used to Know.
Mitchell said: “I admire people like Hal Prince, who is a producer and director, so the next step for me, personally, is to be able to produce and put together people I believe in.”
He added: “I don’t do plays – that’s not my thing, that’s Sonia Friedman Productions. Jerry Mitchell Productions, I hope, can develop musicals – both new and revivals of shows that are ready to be seen again, but told in a new way. So I have some new stuff I am developing.”
Mitchell, who directed Kinky Boots on Broadway, said that it costs “five times more” to produce a show on Broadway than it does in the UK. He claimed this made it easier “to get things in the development pipeline with less money” in the UK.
“It does not cost as much so you can do more,” he said, adding: “You can spread your cash and develop more stuff. In New York it’s very expensive.”
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