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Audiences pay average of £71 per person on theatre trip – survey

UK audiences pay an average of £71 per theatregoer for a show and drinks
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Audiences spend on average £71.64 each on a trip to the theatre, according to new research.

The survey of 2,000 British theatregoers by Ebay-owned online ticket marketplace StubHub found that almost a third spent between £41 and £75 on their own ticket plus drinks to the last show they saw in the past year.

Just more than a fifth of respondents said they spent between £21 and £40 and 12% said their ticket and drink cost £20 or less.

Meanwhile, 26% taking part in the poll said the cost of a ticket and drinks totalled between £76 and £150, and around 9% spent £151 or more, with 0.5% exceeding the £500 mark on their night out.

The Society of London Theatre’s most recent box office report found that the average ticket price paid in the West End in 2013 was £40.14.

The Stage’s annual ticketing survey this year showed that the average price for the most expensive seat at a West End show was £81.68, while the average price for the least expensive seat was £20.36. The most expensive ticket for a show in the West End reached £152.25 with The Book of Mormon.

As part of the StubHub survey, The Lion King was found to be the most loved show, with more than 35% of theatregoers stating this was their favourite out of 80 current and past productions. These included shows such as A Chorus Line, Charlie and the Chocolate Factory, Cats, The History Boys, Lord of the Dance and A Midsummer Night’s Dream.

Les Miserables was voted the second most popular production by almost 25% of respondents and Grease came third, with 19% of the vote, according the survey.

Completing the top 10 favourite productions were The Phantom of the Opera, Mamma Mia!, Chicago, Blood Brothers, Cats, Billy Elliot the Musical and The Rocky Horror Show.

The survey was conducted by One Poll and included response from people living across the UK, with the largest proportion of respondents (20%) living in London.

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