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West End Miss Saigon reports £4m opening day sales

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Cameron Mackintosh has reported that his forthcoming revival of Miss Saigon took more than £4 million in sales in its first day at the box office.

The show went on sale yesterday (September 9) and sold £4,402,371, £1.2 million of which is from a single ticket agent. The total sales are a combination of phone sales, on-line sales, groups sales and tickets sold to agents, which will later be sold on to audiences. It does not include ticket agent allocations which have not been paid for up-front by the agent.

Ashley Herman from Encore Tickets said: “At over £1.2 million, this is the biggest pre-purchase Encore Tickets have ever made for a new show and serves to underline how thrilled we are to be instrumental in introducing thousands of theatre goers to this exceptional musical.”

Mackintosh has claimed that the takings represent a new West End record. However, because not all West End shows report their box office takings, it is not possible to say this with certainty. The reported figure is, though, higher than the last West End musical to claim a West End record, The Book of Mormon, which sold £2 million of tickets in a day after it opened.

Miss Saigon will begin performances at the Prince Edward Theatre on May 3, 2014.

The show has music by Claude-Michel Schönberg with lyrics by Richard Maltby Jnr and Alain Boublil, adapted from original French lyrics by Alain Boublil. This new production will be directed by Laurence Connor with musical staging by Bob Avian and additional choreography by Geoffrey Garratt, production design by Totie Driver and Matt Kinley from an original concept by Adrian Vaux, costume design by Andreane Neofitou, orchestrations by William David Brohn, lighting design by Bruno Poet and sound design by Mick Potter.

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