dfp_header_hidden_string

Get our free email newsletter with just one click

Book of Mormon reports £2 million post-opening sales

Gavin Creel and Jared Gertner in The Book of Mormon. Photo: Joan Marcus
by -

Producers of West End musical The Book of Mormon have claimed the show has set the record for the biggest single day of sales in West End and Broadway history.

The show, which opened last Thursday, March 21, sold £2,107,972 of tickets on the day after opening. Its producers claim this is the most ever for a West End or Broadway show. However, because West End shows do not generally publish their sales data, it is not possible to confirm the claim.

Sonia Friedman, one of the show’s producers, said: “On behalf of everyone involved in The Book of Mormon, we are bowled over to be setting this quite extraordinary record.”

Cameron Mackintosh, owner of the Prince of Wales Theatre where the show is running, said: “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2 million. The Mormons have truly delivered a heavenly hit.”

The Book of Mormon features book, music and lyrics by Trey Parker, Robert Lopez and Matt Stone.  The production is choreographed by Casey Nicholaw and is directed by Nicholaw and Parker

The announcement came as The Book of Mormon extended its booking period until January 11, 2014.

We need your help…

When you subscribe to The Stage, you’re investing in our journalism. And our journalism is invested in supporting theatre and the performing arts.

The Stage is a family business, operated by the same family since we were founded in 1880. We do not receive government funding. We are not owned by a large corporation. Our editorial is not dictated by ticket sales.

We are fully independent, but this means we rely on revenue from readers to survive.

Help us continue to report on great work across the UK, champion new talent and keep up our investigative journalism that holds the powerful to account. Your subscription helps ensure our journalism can continue.

loading...
^