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Nica Burns calls for more recognition of West End’s business contribution

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Society of London Theatre president Nica Burns has called on local and central government to greater recognise the business acumen behind the ongoing success of the West End.

In 2009, London theatre enjoyed yet another record year, with attendances of more than 14 million and revenues breaking the £500 million mark for the first time.

However, Burns, writing in SOLT’s annual report, said that while the creativity of the theatre sector is recognised worldwide, there is less appreciation for the business savvy that helps make the industry so successful.

Burns, who is also a leading West End theatre producer and owner through Nimax Theatres, said: “We have proved ourselves resourceful and I know our productions will continue to stimulate, challenge and entertain.

“Whilst our creativity is applauded worldwide, I would like to see greater public recognition of the enterprising way in which we manage our industry. The excellence of our shows is acknowledged.

“We do the business bit just as well. It is time for government – central, local and the London Assembly – to acknowledge fully the contribution out industry makes to the country culturally, socially and financially.”

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