Avenue Q to live on at the Gielgud
Theatre owner and producer Cameron Mackintosh has made the surprise announcement that West End musical Avenue Q will not close, as had previously been planned, but will instead transfer to the Gielgud Theatre.
The puppet-based show had originally intended to finish its three-year West End run at the Noel Coward on March 28 and, while it will still close at the Coward as previously announced, it will now reopen at the Gielgud Theatre, with the same cast, from June 1.
Mackintosh commented: “When I first saw Avenue Q in New York over five years ago, I found it a very funny, fresh and clever look at the trials and tribulations of young people finding their way in life, with splendidly witty swipes at contemporary hang-ups. So I was rather surprised when the show opened in 2006 that the British national critics mostly didn’t get it and predicted that it would only last three months.
“Three years later Q is going stronger than ever, so much so that ever since I announced the last six months at the Coward to allow Calendar Girls to be booked into the theatre, business has surged to such an extent that I’m delighted to announce that Avenue Q is going to continue its run on the Avenue – Shaftesbury that is – at the start of June. The puppets have put their hands up the cast and demanded a few weeks holiday so, while they enjoy that, Alan Bennett’s Enjoy will finish its hugely successful extended run at the Gielgud Theatre.”
According to a statement released by producers, since announcing its proposed closure at the Coward, “over the last four months, Avenue Q has seen its best box office sales yet and the highest weekly grosses since the production opened in June 2006”.
Avenue Q is produced in London by Mackintosh, Kevin McCollum, Robyn Goodman, Jeffrey Seller, Vineyard Theatre and The New Group. Tickets for the transferred production will go on sale from March 10 and the show is booking until September 26.
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