Specially designed Show Must Go On T-shirts have raised £250,000 for charity.
The T-shirts have been on sale alongside other items, including mugs and badges, and were created by Damien Stanton and Chris Marcus under the Theatre Support Fund banner.
Money raised is split between Acting for Others, the Fleabag Support Fund and the NHS Covid-19 Urgent Appeal.
To date, there have been 20,000 orders from 63 countries. All profits from merchandise sold go to the selected charities.
Stanton and Marcus said: “We are incredibly overwhelmed with the generosity and support people have given to the theatre industry and with the government announcing arts funding last week, it is all moving in a very positive direction.”
They added: “However, there are still individuals out there that need our help and we will continue to unite and work together to raise monies for these charities to help all of those that have been affected by the pandemic until the theatre industry is up and running again”.
The shirt features the words The Show Must Go On, using the artwork of 16 West End musicals, including Come From Away, Dear Evan Hansen, Hamilton, Les Misérables, The Phantom of the Opera and Wicked.