The Stage ticketing survey 2018: methodology
We have adopted a consistent methodology for buying tickets every year to compare prices as closely as possible on a like-for-like basis. To define a West End show, we considered all theatres with full membership of the Society of London Theatre.
Prices were taken from the online purchase option for each show. We checked this information by going to each show’s website and following links to its official vendor.
If more than one vendor was listed, we took the first option (unless another was billed as having
All ticket prices include booking or administration fees. Prices quoted are for evening performances on December 8, 2018. If a venue was in preview or was sold out, we moved on to the next available non-preview Saturday evening show. Where sections of the show were sold out, we checked with a show’s representative to get the correct pricing details.
Prices quoted are for a single ticket. Seats that were not available to book online were not included. Standing tickets and day/lottery seats were also excluded for consistency. When different delivery options were available, we always chose to collect at the box office.
When recording top-price seats, we opted for the most expensive ticket without added extras, such as VIP lounge access, drinks or snacks. When recording bottom price, we opted for the cheapest full-price ticket, excluding discounted seats.