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Future of Theatre event

10:00 - 18:00

The Future of Theatre conference

This three-day digital conference will explore what lies ahead for the sector and start a conversation that challenges, educates and shares ideas between theatremakers from all areas of the theatre industry.


The conference will take place online on Wednesday, June 16 to Friday, June 18. More details on the line-up and how to book tickets will be announced soon.


Free panel discussions

In the run up to the Future of Theatre conference, The Stage will start the conversation by hosting a series of video panel discussions FREE for The Stage subscribers. Find out more below.


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Awards Step

Future of Theatre panel discussions

To initiate key conversations about the future of theatre, we will be hosting a series of digital panel discussions in the weeks leading up to the conference.


Each will be chaired by a senior journalist and will feature three panellists drawn from across the performing arts.


Subscribers to The Stage can access these discussions for free as part of their membership.

Sign up for the next panel discussion here. This link is only available to subscribers of The Stage

If you believe you should have access but cannot login please contact

To become a subscriber, you can take out a subscription here. Personal subscriptions start from £3.98 a month or access for your entire organisation is available for a discounted rate. Simply contact for more information.


Watch on demand

Missed the discussions so far? The Stage subscribers can watch all previous panel discussions on demand here. (This link is only available to subscribers of The Stage)

Next panel:

Next panel:

Which digital experiments will outlast the pandemic?

Date: Tuesday, April 27

Time: 11am

Location: Online


Javaad Alipoor, Artistic director, The Javaad Alipoor Company

Clem Garritty, Co-founder, Swamp Motel

Katy Lipson, Founder, Aria Entertainment

Natasha Tripney, Reviews editor, The Stage (chair of the panel)


CLICK HERE TO SIGN UP TO ATTEND (This link is only available to subscribers of The Stage)

We will update this webpage with more details about our upcoming guest speakers and the topics they will cover as soon as they are announced. If you have any questions, please contact and we’ll be happy to help.

What is Future of Theatre?

Future of Theatre is a three-day, online conference.


Over the three days you will hear from a diverse range of theatre experts, including well-known names but also those who wouldn’t normally be in the spotlight. The conversations will address onstage and offstage topics across commercial, subsidised and not-for-profit theatre. Topic areas include

  • Community & Audience
  • Shows & Artistic Practice
  • Money & Finance
  • The Built Environment
  • The Workforce

There will be opportunities to engage in conversation as well as access to key industry leaders, innovators and suppliers.

You will be engaged, challenged and inspired by a varied programme featuring exclusive interviews, thought-provoking panel discussions and insightful presentations on the digital main stage.


The Future of Theatre conference will take place online on Wednesday, June 16 to Friday, June 18, from 10am to 6pm daily. More details on the line-up and how to book tickets will be announced soon.

What can I expect from this conference?


Come together with the wider industry to share in a conversation and reflect on what works well, what could be better and the practical ways theatremakers and organisations can move towards a more successful, creative and resilient future.


Be challenged about why theatre operates the way it does and engage in discussions about what the future could and should look like, and what practical steps we can take to make that change happen.


Hear directly from leaders from across the industry to discover their thoughts on subjects including: ticket pricing, financing shows, running buildings, maintaining and developing the workforce and reaching new audiences and communities.

Education and hope

Find out about the latest innovations, best practice and how theatremakers are continuing to thrive, despite the huge challenges they face. Get inspired and pick up practical tips that can be translated and implemented in your own work.

Get Involved

Sponsor opportunities
Showcase your brand and expertise alongside key industry figures from across the arts industry by becoming a sponsor.


If you are interested in becoming a sponsor, please take a look at the sponsorship packages on offer here and email to find out more.


Be part of the discussion

Share your thoughts online before, during and after the panel discussions and conference using #FutureofTheatre. Don't forget to tag @TheStage so we can share your messages.


Got a question?

For all event enquiries contact

For media enquiries contact

Future of Theatre Sponsors

Future of Theatre Sponsors


What can you expect from the Future of Theatre conference?

The conference will focus on these five areas:

Community & Audience

Community & Audience

How does theatre cement its position within its local community as a core civic service? How do theatre companies deepen their relationships with audiences? How does an audience become a community?

In these insightful sessions we will evaluate how theatres can develop artistic programmes that are more reflective of the communities they serve and examine the role theatres play in engaging, entertaining and supporting their local communities. We will also cover the importance of producing community theatre, stimulating rich conversations around how theatremakers can build a community around a show.

Shows & Artistic Practice

Shows & Artistic Practice

What will ‘new work’ look like? What genres and subjects will audiences want to engage with post-pandemic? What is the future of the live experience in a post-pandemic world?

Join us as we delve into what shows could look like in the future and how producers can future proof them. We will spark informative debate around how productions will engage audiences and encourage them to return. We will explore how commissioning new work may change and how the use of digital could change the way audiences experience live theatre.

Money and finance

Money & Finance

Will ticket prices fall as we enter a global recession? How will we fund future productions? What is the future of government support for theatre?

Together, we will explore opportunities that might be available to fund arts organisations in the future. We will also provide you with valuable tips and advice on audience development, driving audience sales beyond tickets as well as developing cost-effective ticket pricing models, fundraising initiatives and donor schemes.

The Built environment

The Built Environment

What does a 21st century theatre building look like? How can theatres become more sustainable? Should theatre buildings be used for more than putting on shows?

Our panel of experts will provide you with insight into how theatre buildings could look in the future with a focus on reconfiguring auditoriums and developing green, environmental policies. We will also cover how theatres can best utilise their spaces and facilities, from maximising their services to the wider community to identifying new revenue streams beyond staging productions.


The Workforce

How has the workforce been impacted by Covid? Are pay levels sufficient to keep skilled workers and attract a diverse and talented future workforce? How does theatre balance employee welfare with the high-pressure nature of the business?

This strand will explore what theatre needs to continue to build a resilient, diverse workforce equipped for the challenges and opportunities we will soon face. We will explore the need for workforce diversity and discuss the ways the industry can act to prevent exacerbating the workforce issues it was already facing. We will explore the challenges in retaining a talented workforce and identify the support workers require for a healthier work-life balance.

Sponsor opportunities

The Future of Theatre conference could not happen without the generous support from our sponsors


Showcase your brand and expertise alongside key industry figures from across the arts industry by becoming a sponsor.


If you are interested in becoming a sponsor, please take a look at the sponsorship packages on offer here and email for more details.


About our sponsors




Charcoalblue delivers specialist design services for performance and creative spaces. Their work ranges from theatres of historic significance through to contemporary workplaces; from permanent buildings to temporary spaces; and from the physical through to the digital world. Charcoalblue provide a full spectrum of consultancy services from strategic analysis and creative concept generation through to detailed design and full project leadership. Their services integrate world-class acoustic, technical, and digital design solutions from the outset. Collaboration is at the heart of everything they do, resulting in unique, innovative solutions that draw the best out of every space.

Marquee TV

Marquee TV

Marquee TV is the global streaming TV service for dance, opera and theatre. Based in London and New York, available around the world, it is the platform for the best of arts and culture. Curating a rich mix of dance, ballet, opera, theatre and documentaries – the world's greatest artists in their greatest performances from the contemporary and cutting-edge to the classics. Available direct from app stores and also on the best TV platforms, Marquee TV is the world's leading arts streaming service.

Described by both Dance Magazine and the Financial Times as “the new Netflix for the arts”, Marquee TV brings arts & culture to new platforms, delivers new audiences and will help the performing arts sector transition from a live only model to a live and digital future.

Arts Ed

Arts Ed

ArtsEd is a Conservatoire Drama School offering exceptional performing arts training; rigorous, triple-threat tuition in Musical Theatre (BA & Foundation Degrees) and detailed, contemporary Acting training for stage, film, television and audio (BA, Foundation & MA Degrees). ArtsEd’s Independent Day School and Sixth Form is consistently the UK’s most academically successful performing arts school, providing an exciting and dynamic environment in which to study GCSE, A-Level, and BTEC subjects. ArtsEd EXTRA provides hugely popular Weekend and Holiday courses, masterclasses, and workshops. Alumni work across the theatre and performing arts industry in the UK and overseas, and the school takes a modern, forward-thinking approach to its curriculum, vocational training, and practices.



Preevue is a leading provider of LiDAR laser scanning and 3D CAD visualisation for the theatre industry. Their services include laser scan surveying, 3D CAD modelling of existing venues and proposed new builds, and consulting with producers to visualise upcoming shows.

Preevue create and deliver architecturally and visually accurate CAD models that enable creative and production teams to work in a virtual replica of a venue, minimising time needed on-site and reducing the need for travel. Following its formation in 2016, Preevue has provided its services to clients such as ATG, LW Theatres, the National Theatre, Barbican, and the RSC, and has worked on productions including Harry Potter and the Cursed Child, Bat Out of Hell, and Moulin Rouge.



Substrakt is a digital agency that works in the Arts and Culture sector. They partner with cultural organisations around the world to deliver work that gives everyone simple and immediate access to inspiration, discovery and joy through cultural experiences. Substrakt design and build websites and digital products alongside providing strategic consultancy, training and support services. Their work matches elegant design with carefully considered technical solutions to create meaningful connections between cultural organisations and their audiences. Substrakt care about making a positive, sustainable and impactful difference for the sector, their clients, their team and their communities, which is shown through initiatives such as their Tech in Culture EDI Alliance and journey towards becoming a BCorp.

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