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David Brownlee

David Brownlee

Biography

David Brownlee is chief executive of arts data specialists Data Culture Change

Recent Articles

Ask the audience: Has consumer confidence returned?

Ask the audience: Has consumer confidence returned?

Is audience confidence increasing? Or is the cost-of-living crisis worsening for some? David Brownlee’s analysis of theatregoers around the UK reveals some green shoots – and a degree of continuing uncertainty – in a complex landscape
Ask the audience: what’s the most popular play of the 21st century?

Ask the audience: what’s the most popular play of the 21st century?

There have been 23 winners of the Olivier award for best new play since the millennium. Which one is most loved by theatre audiences? David Brownlee analyses the stats
Ask the audience: what would make visiting the theatre better in 2024?

Ask the audience: what would make visiting the theatre better in 2024?

Ahead of the new year, we asked audiences about their priorities for the months ahead. David Brownlee analyses the stats
Ask the audience: are you planning a theatre trip this Christmas?

Ask the audience: are you planning a theatre trip this Christmas?

Will 2023 be a bumper year for Christmas audiences? What is motivating people to attend and what are the barriers to booking? David Brownlee’s analysis suggests a challenging season ahead
Ask the audience: can you see an end to the cost-of-living crisis?

Ask the audience: can you see an end to the cost-of-living crisis?

How do audiences feel the economic crisis is impacting their disposable income? Are they feeling positive about the future? David Brownlee’s analysis reveals varied expectations for the next six months
Ask the audience: how do you book theatre tickets?

Ask the audience: how do you book theatre tickets?

The days of the physical box-office are on the decline, but how satisfactory do audiences find the online booking process? David Brownlee’s analysis reveals that there’s still work to be done to improve the customer experience.…
Ask the audience: do understudies make or break a performance?

Ask the audience: do understudies make or break a performance?

What do audiences make of the role of the understudy? Analysis reveals that while few are aware of understudies, some have strong feelings about their impact on their enjoyment…
Ask the audience: do reviews and star-ratings matter to you?

Ask the audience: do reviews and star-ratings matter to you?

Does a five-star review matter more to a potential audience member or the producer? Survey responses suggest good reviews on their own are unlikely to make a show a hit...
Ask the audience: are theatre tickets good value?

Ask the audience: are theatre tickets good value?

The theatre industry is obsessed with the price of tickets. But do audiences care? David Brownlee’s analysis highlights very different attitudes to pricing around the UK and in the West End…
Ask the audience: what does the cost-of-living crisis mean for theatregoers?

Ask the audience: what does the cost-of-living crisis mean for theatregoers?

How is the cost-of-living crisis affecting theatregoers’ booking plans? Audiences are more confident than they were last autumn, but David Brownlee’s analysis shows that there is still a long way to go
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