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Richard Howle

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Richard Howle is the former commercial director of Really Useful Theatres, before which he was head of ticketing at theatre marketing agency AKA. He is now director of ticketing for the NEC Group

Opinion

Photo: Sam72/Shutterstock

Richard Howle: Don’t blame ticket agents – if producers want to control West End prices, they have the power

Jul 22, 2019

Opinion

While long-running shows such as Les Misérables (above) are the mainstay of West End business, getting the ticket prices right for a new production can be very tricky. Photo: Shutterstock

Richard Howle: The secrets behind how producers price West End tickets

Feb 21, 2019

Opinion

National Theatre billboard promoting Travelex-sponsored cheaper tickets in 2010 (prices later rose to £15). Photo: Catherine Gerbrands

Richard Howle: How the NT’s Travelex scheme launched a revolution across Theatreland

Oct 4, 2018

Opinion

Richard Howle: Shutting Ticketmaster’s resale sites is welcome, but there’s work to do

Aug 21, 2018

Features

London's West End. Photo: Tom Eversley/Shutterstock

Think West End tickets are overpriced? Why a breakdown of the costs proves they’re not a rip-off

Mar 28, 2018

Latest jobs

Latest reviews

The Unholy Marriage of Slice and Sweetly review at St Matthew’s Church, London – ‘enjoyable, immersive murder mystery’

L’Arlesiana review at Opera Holland Park, London – ‘tugs the heartstrings’

The Actor’s Nightmare review at Park Theatre, London – ‘flat and formless’

Starved review at Hope Theatre, London – ‘richly written and strikingly designed”

Die Zauberflöte review at Glyndebourne, Lewes – ‘a trivial staging of Mozart’s comedy’

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Editor's View: More transparency on ticket prices can help the West...

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