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Richard Howle

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Richard Howle is the former commercial director of Really Useful Theatres, before which he was head of ticketing at theatre marketing agency AKA. He is now director of ticketing for the NEC Group

Opinion

While long-running shows such as Les Misérables (above) are the mainstay of West End business, getting the ticket prices right for a new production can be very tricky. Photo: Shutterstock

Richard Howle: The secrets behind how producers price West End tickets

Feb 21, 2019

Opinion

National Theatre billboard promoting Travelex-sponsored cheaper tickets in 2010 (prices later rose to £15). Photo: Catherine Gerbrands

Richard Howle: How the NT’s Travelex scheme launched a revolution across Theatreland

Oct 4, 2018

Opinion

Richard Howle: Shutting Ticketmaster’s resale sites is welcome, but there’s work to do

Aug 21, 2018

Features

London's West End. Photo: Tom Eversley/Shutterstock

Think West End tickets are overpriced? Why a breakdown of the costs proves they’re not a rip-off

Mar 28, 2018

Latest jobs

Latest reviews

Hillary and Clinton review at Golden Theatre, New York – ‘Laurie Metcalf and John Lithgow bring political royalty to life’

Night of 100 Solos review at Barbican Centre, London – ‘playful celebration of Merce Cunningham’s legacy’

The Butterfly Lion review at Barn Theatre, Cirencester – ‘magical and moving’

Funeral Flowers review at the Bunker, London – ‘engagingly performed and smartly written’

Sweet Charity review starring Anne-Marie Duff at Donmar Warehouse, London – ‘an exuberant production’

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Editor's View: More transparency on ticket prices can help the West...

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