Edinburgh King’s and Festival theatres introduce refund scheme

Published Tuesday 26 October 2004 at 12:15

Festival City Theatres Trust has launched a scheme that guarantees disgruntled audience members their money back in an attempt to attract more people to its two Edinburgh venues.

The offer will be made available on three shows at the Festival and King’s theatres from early November and is believed to be the first of its kind at a theatre in Scotland.

In order to claim a refund, audience members who have not enjoyed the performance in question must present their ticket stub to the box office either during or before the interval.

John Stalker, general manager of Festival City Theatres, said of the scheme: “It is a brand new thing for us, which we are trying out with a few shows initially to see how it goes.

“People might not know too much about a production but we hope they will be captured by the magic of the theatre and will want to come back again. We want to allay these people’s fears and think that by offering them the chance of their money back it might encourage more of them to come along.”

The scheme was launched in a mail-out to customers on the trust’s database who had not attended a performance at either theatre since April 2003.

The shows for which the offer is valid are The Crucible at the King’s Theatre on November 5, Richard Alston Dance Company at the Festival Theatre on November 16 and the Royal Scottish Academy of Music and Drama’s production of Falstaff on February 2 at the King’s Theatre.