Jennifer Saunders to pen Spice Girls musical
Jennifer Saunders is to write the book for the forthcoming West End Spice Girls musical, which is to be called Viva Forever.
Confirming Saunders’ involvement, the show’s producer Judy Craymer said:”Having Jennifer Saunders on board is the best possible start Viva Forever can have. We are creating a new contemporary story about friendship, celebrity and fame with the music of the Spice Girls.
“Jennifer is brilliant at writing about these themes and the Spice Girls’ songs connect powerfully in a smart and moving way.”
Saunders added: “I’m thrilled and terrified at the same time. It is very exciting to be writing a musical that encompasses the music and energy of the biggest girl-band of all time. My daughters grew up with The Spice Girls, I had to do it for them as well as myself. It’s been great fun working with Judy Craymer. We have had some hilarious days together in the process so far.”
The musical is being produced by Craymer in association with Universal Music, Simon Fuller and the Spice Girls.
Fuller, the Spice Girls’ manager, added: “The girls and I are really happy that Jennifer is writing the book. She has really identified and incorporated what the Spice Girls represent to women around the world.”
Viva Forever is expected to open in the West End in 2012.
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