Manchester City Council has unveiled plans to invest up to £2 million in a new Edinburgh Fringe-style international festival showcasing theatre, comedy and street performance.
Taking inspiration from the international success of the 2002 Commonwealth Games, the council has commissioned Cambridge Policy Consultants to draw up plans and costings for the event, which is scheduled to take place in 2006.
The company anticipates more than £34 million could be generated during the first year, with up to 160,000 visitors expected to attend. This figure is likely to rise to 270,000 in following years, securing additional jobs and long-term investment.
Councillor Richard Leese said: “High quality events are a major drive for tourism and employment for Manchester residents and we have already shown the world how to host international events following the success of the Commonwealth Games in 2002. This exciting new showcase will once again allow us to present our innovation, creativity and enterprise on a global stage.
“Throughout a wide range of venues, from theatres and galleries to street corners and cafes, the festival aims to secure Manchester’s reputation as a vibrant cultural capital and will enhance they city’s regeneration schemes in bringing quality of life improvements to local residents.”
The council’s executive committee is expected to underwrite £2 million of the overall costs, estimated at £5 million, with the private sector likely to provide the remaining £3 million. Discussions are also underway with Liverpool Culture Company Limited to maximise on the tourist potential to the north west when the city takes on its new role as European Capital of Culture in 2008.
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