People are more likely to buy tickets to a performing arts event than a sports match during a recession, according to new research released by the Association of British Orchestras.
The poll, which was conducted by ICM, interviewed a random sample of more than 1,000 adults across the country and the survey was weighted towards the average profile of all adults.
The poll found that the most popular non-essential outgoing - of the options given - during a recession was eating out (27%), however this was followed by purchasing tickets to a concert, play, opera or ballet (16%). Next was buying a new computer game (12%), followed by subscribing to a TV package such as Sky (9%), then buying tickets to a sports match or a new mobile phone (both 7%).
Perhaps worryingly, 55% of people said they were most likely to do none of these. Despite this, 53% of people said they felt it was important to support the arts during a recession.
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