Cirque de Soleil to get HQ on Pacific Rim
Melbourne, Australia
After 20 years, the Canadian circus empire, Cirque de Soleil is to open an Asia-Pacific headquarters in Melbourne. Coincidentally, this is the city that spawned Circus Oz, one of the first circuses in the world to eschew animals and embrace theatre.
Although Cirque de Soleil has toured the Asia-Pacific region twice before with shows as part of its US$500m a year operation, it has been organised out of Montreal. Now the Melbourne office will run 5-city tours of Australia and co-ordinate tours to NZ, Singapore, Korea and China. The lucrative Japanese market would seem to remain in Montreal’s hemisphere.
“We love Melbourne,” said Mario D’Amico, vice-president of marketing for the Cirque in Melbourne, despite admitting the company will actually open its Australian tour of Quidam in Sydney this August. “Sydney is a better proposition for the weather at that time of year,” said D’Amico.
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