Producers of West End musical The Book of Mormon have claimed the show has set the record for the biggest single day of sales in West End and Broadway history.
The show, which opened last Thursday, March 21, sold £2,107,972 of tickets on the day after opening. Its producers claim this is the most ever for a West End or Broadway show. However, because West End shows do not generally publish their sales data, it is not possible to confirm the claim.
Sonia Friedman, one of the show’s producers, said: “On behalf of everyone involved in The Book of Mormon, we are bowled over to be setting this quite extraordinary record.”
Cameron Mackintosh, owner of the Prince of Wales Theatre where the show is running, said: “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2 million. The Mormons have truly delivered a heavenly hit.”
The Book of Mormon features book, music and lyrics by Trey Parker, Robert Lopez and Matt Stone. The production is choreographed by Casey Nicholaw and is directed by Nicholaw and Parker
The announcement came as The Book of Mormon extended its booking period until January 11, 2014.