Energy giant BP has been announced as the project partner for the Royal Shakespeare Company’s £5 ticket scheme for 16-25-year-olds.
The partnership renews the relationship between the two companies following BP’s support of the World Shakespeare Festival in 2012 and aims to develop teenage and young adult audiences for RSC productions in Stratford, London and on tour.
Originally launched in 2004, the RSC Key scheme has since sold more than 97,000 tickets at the reduced rate of £5, and has 6,700 age-eligible members. 13,450 tickets were purchased through the scheme in 2011/12.
RSC executive director Catherine Mallyon said: “Encouraging young people to get the theatre-going habit is a real passion of ours. We want to inspire the next generation and encourage them to engage early with arts and culture. We know that price is often a barrier for this age group so the ticket offer addresses this and the RSC Key membership scheme gives those interested a window into the workings of the company and what it is like to work in theatre.
“Our hope is that not only will young people become lifelong theatre attenders, but will also think about theatre as a possible career choice once they understand the many roles available backstage and front-of-house, as well as on the stage.”