Theatres in London’s West End are set to benefit from a new coach parking scheme introduced by Westminster City Council.
Space for 24 new coach bays have been created in Kingsway within metres of Drury Lane and the Strand by re-modelling of existing kerb and road spaces in an attempt to alleviate traffic and parking problems in the area and offer greater access to the West End. It is thought that as many as 40% of theatregoers arrive in the area by coach.
Supported by theatres and coach operators, the scheme will offer bays at a flat rate of £4 per hour from 10am to 4pm and from 7pm to 11pm, with a maximum stay of four hours.
Coach drivers will also be entitled to discounted drinks and food in a nearby cafe.
Mark Rubinstein, president of the Society of London Theatre, said: “We are delighted to have this valuable new facility, so close to the West End. We want to ensure that the joy and magic of London theatre is accessible to audiences across the country, and this is a great example of a scheme that will open up the West End for thousands of theatre-goers every year.”