TV talent shows are boosting take-up of the arts, survey finds

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A quarter of UK adults have taken more of an interest in singing, dancing and other areas of the performing arts because of reality TV shows, new research has revealed.

A survey of 2,001 people, carried out online by Opinium Research, has found that 25% of adults have been inspired by reality TV talent shows to get involved in the arts, with a further 22% claiming the opening and closing ceremonies of the Olympics have encouraged them to do the same.

According to the research, 12% of adults say they have been to see a play in the last two years after being inspired by TV shows and films based on the arts, with a further 12% saying they have been to see a musical. The survey found that 9% have signed up to a performing arts class because of the arts being showcased on television and film.

The research, which claims Britons have spent £5 billion watching and learning performing arts in the last two years, was commissioned by Investec Wealth and Investment to mark its third year as sponsor of Opera Holland Park.

Michael Volpe, general manager at Opera Holland Park, said: “The results of the survey are not a real surprise, as when given the encouragement and opportunity, people are enormously inspired by culture. It is what defines a nation.”

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