Simon Cowell – X Factor musical is not just a “cash cow”

Photo: ITV
Photo: ITV
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Simon Cowell has denied that The X Factor musical is just a “cash cow”, claiming he wants the production to be a “celebration” of the television series on which it is based.

Speaking today at the official launch of the show, written by Harry Hill and composer Steve Brown, Cowell said his production company Syco had been “offered all sorts of things surrounding The X Factor”, but that most of these ideas had been turned down.

He admitted he had originally had reservations about an X Factor musical, and revealed that he initially only put a “little bit of development money” into the idea, because he “never thought it would materialize”.

He added: “I thought the idea of an X Factor musical, if it was too pompous, would be rubbish, and I did not want it to appear like a cash cow. I wanted it to be a celebration of the show but at the same time poke fun at what we do, because you can’t take it too seriously. Harry of all the people was the right person. His observation of the show in the past has been spot on.”

Last week, Cowell was quoted in the Daily Mail as not being “mental” about musical theatre, claiming he often finds the genre boring.

Adding to that today, he said: “You have got to be honest. I have sat in musicals before for ten minutes and walked out.”

However, he said he had seen Jersey Boys twice and enjoyed it, adding: “If the songs are good and the stories are good I love them.”

I Can’t Sing, the X Factor musical, will open at the London Palladium on March 26, 2014, following previews from February 27, 2014.

As previously announced it will star Nigel Harman as Simon Cowell, with Cynthia Erivo as Chenice, a contestant applying for The X Factor. She will be joined by Alan Morrissey as Max.

Hill has written the book, while Brown has composed the songs. Both have written the production’s lyrics.

It will be choreographed by Kate Prince, with set design by Es Devlin, costumes by Leah Archer, lighting by Jon Clark and sound by Gareth Owen.  Philip Bateman is the music supervisor on the show.

It is produced by Syco Entertainment and Stage Entertainment.

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