Charlotte Moore, formerly the BBC’s commissioning editor of documentaries, has been named the new controller of BBC1.
She replaces Danny Cohen, who was named director of television in April.
BBC director general Tony Hall described Moore’s appointment as “critical” and praised her “ideas and vision”.
“They [her ideas] have a boldness and originality that is absolutely what the channel should offer,” he said.
Moore, who has been acting controller of BBC1 since Cohen’s move, said she was “honoured” to be taking up her new post.
“Under Danny Cohen’s leadership the flagship channel has enjoyed great success and it’s a huge privilege to be part of its future. BBC1 has a unique role to play in this country and I’m looking forward to working with many talented people,” she added.
Moore became commissioning editor of documentaries in 2009, overseeing shows such as The Choir and The Great British Bake Off.
Prior to joining the BBC she was director of contemporary factual at IWC Media.
She becomes controller of BBC1 with immediate effect.