A casting agency formed in 2009 that claimed it had provided extras to TV series such as Hollyoaks and Emmerdale for more than a decade has been ordered to amend its “misleading” website.
The Advertising Standards Authority ruled that Extra Factory must “not exaggerate their experience as a company and not imply they supplied people to production companies if they did not have evidence to support that”.
The ASA made its ruling after campaigner Clive Hurst challenged the company on wording used on its website. The company labelled itself “one of the most successful extras and casting agencies in the UK”.
It claimed: “We have been providing film and television extras for well over a decade. We regularly supply extras, actors, voiceovers and models for many of the main channels such as the BBC and Sky.” The site also featured logos of shows such as Hollyoaks and The Bill.
However, Hurst challenged the company on four points, all of which have been upheld by the ASA.