Lloyd Webber expands into games market with Xbox

Emma Powell
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The Really Useful Group and Microsoft have signed a licensing agreement that will see Andrew Lloyd Webber’s extensive musical back catalogue expand in the digital entertainment sphere, through a karaoke-style game for the Xbox 360 computer games console.

The contract, for an undisclosed sum, gives Microsoft the rights to distribute Lloyd Webber’s songs to Xbox 360 Lips players worldwide, giving them the ability to download and sing along to their favourite musical hits.

Describing the world of video-gaming as now “a more family-oriented demographic” as opposed to a male-dominated audience, Douglas Glen, head of digital for RUG, said: “We’re pleased to partner with Microsoft in releasing some of the best known brands in musical entertainment to their global Lips audience”.

Songs available for download include classic hits such as Memory, Don’t Cry For Me Argentina and The Phantom of the Opera.

This deal is the latest in a series of agreements which Lloyd Webber has signed to exploit his music in digital markets. In February this year, RUG renewed its collaboration with Universal Music Group. This gave UMG exclusive distribution and marketing rights to expand Lloyd Webber’s catalogue of songs, aiming to market them in both digital and physical formats.

The Really Useful Group signed a deal in 2006 with UMG, worth just short of £10 million, which saw Lloyd Webber’s musical hits marketed as ringtones and digital downloads.

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