The Stage

Managing mailshots

Published Monday 30 November 2009 at 17:40

I am an agent/manager who has always supported talent. However, as my inbox becomes increasingly clogged up by ridiculously large and unsolicited emails, usually from artists or their agents hoping to secure work, I am beginning to find that my enthusiasm is wearing thin.

Often these emails have absolutely no relevance or bearing on my business. I do not book acts, nor do I represent bands, musicians or variety acts. Yet these are who tend to target my business most - often to the tune of 7 MB.

We all know that times can be tough, but surely there is no need for such desperate marketing activity? Let’s be realistic - what’s the point of sending a literary agent your music demo or a speaker agency your photograph? Absolutely none. A simple bit of research before sending out an almighty mail-shot would really help you establish those relevant to you.

For those guilty of inappropriate marketing - and you know who you are - in these times of growing technology, please consider effective marketing as the way forward. It could help with your own costs and it will be beneficially considerate to others. A simple paragraph or small flyer is acceptable to most and especially to those who may even be interested in your work.

First impressions really do count and if you want your star to shine, then simply think, why put the light out first?

Sue Rider

Sue Rider Management

Email supplied