Technical Marketing has been appointed to plan and implement a marketing campaign to promote the ABTT 2012 Theatre Show, which takes place June 13-14 at The Old Truman Brewery in London.
This year’s event, the 34th in its history, will be all the more significant, the exhibition having been forced to move from its previous location (Royal Horticultural Halls in Westminster) for 2012.
David Brooks, co-director of Technical Marketing, said: “We will be developing awareness of the value of this annual event for both exhibitors and visitors, and running a marketing campaign throughout the months leading up to the show in June. In particular, news and information will be available through a dedicated website and via email, as well as through popular social media platforms.”
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