Running alongside the Edinburgh Festival Fringe but scandalously overlooked is the Free Festival - a collection of free shows that some might argue represent the true spirit of fringe theatre.

It is a place where new acts can develop. Tony Cowards is new act, this is his first hour-long show and this, his first ever review. An Ipswich Town football supporter, he has written a show based around the sort of conversations most football fans (certainly those of lower league clubs) have in pubs and bars after the match.

It is a great idea. Coward is an everyman - he couldn’t be a more typical fan of an underachieving football club if he tried (your reviewer understands completely as a Watford supporter). And that is the show’s appeal. With a little polishing, he could take this hour to supporters clubs and sports dinners around the country.

But it will take some polishing. At the moment, it is the germ of a good idea buried in a rambling structure. Not helped by his audience (The Stage, two fellow comics and a couple who didn’t like football), he tried to mix the football with pieces about himself.

No bad thing to judge your audience, but his show would benefit by having ten minutes at the start of general banter with the audience and a bit about himself, with the rest of the show concentrating on the theme.

It is well researched. The segment about footballers with amusing names is genuinely funny as is the piece relating to the various tunes football teams run out too. He understands the mind of the football fan and panders to it.

Get it right and deliver it with more confidence and Festival of Football could do well. A little like Ipswich Town really.