Just what are theatre programmes for? Are they supposed to be a source of information and therefore arguably educational, or are they just an advertising rip off? And what about programmes which don’t even give you the information you need?
I have two main gripes about this. First there’s the need, often unmet, for information. Second, there’s the high cost of far too many theatre programmes.
Last week – and I’ve had an apology so I won’t name and shame – I attended a show as a reviewer. It was a two hander and nowhere on the free handout sheet was the basic information about which actor was playing which role. So, as a piece of useful communication, it failed at the first hurdle.
And that’s surprisingly common, especially with shows for very young children. There’s a perception that three year olds don’t read programmes and the parents aren’t interested in who plays what or where he or she trained – so quite often there isn’t even a cast list. And that makes the reviewer’s job impossible. It’s hardly fair on the actors either.
Many’s the time I’ve prowled round theatres before or after a show trying to find out the names of the director and his or her cast. I have sometimes written it myself by hand while someone from the company rattles off the names. And on one occasion they phoned the stage manager who met me at the stage door with a hastily (grudgingly?) typed cast list.
Secondly there’s the obscene cost of some programmes. When I attended The Russian National Ballet of Siberia’s La Fille Mal Gardee at Marlowe Canterbury as an off-duty paying customer a couple of weeks ago, I never did find out the names of the performers. I am simply not going to pay £6 on top of the ticket price for a glossy brochure which contains mostly adverts.
Programmes should really be free of course, as they are in America – or, to put that more accurately, included in the ticket price. Everyone in the audience is entitled to further information about the show. It shouldn’t be an expensive optional extra.
Of course there are honourable exceptions. Programmes are free at London Symphony Orchestra concerts at the Barbican. Both RSC and NT produce programmes which are reasonably priced (although still not cheap) and usually contain essays and information which goes way beyond just a fancy cast list – although that is there too. As a sixth form teacher I always advised my English Literature students to buy an RSC or NT programme when we went to the theatre because of the insights into the play they’d find therein. I usually suggested that they club together in twos and threes and share the cost.
So, in the interests of education we need programmes which are free, or very modestly priced, and which give as much information as possible – from the basic cast list to detailed articles about the history of the play.
At the moment it isn’t – for the most part – happening. And it ought to be.


Jobs & Auditions
Comments 4 comments
It’s a bit like food labelling. When I buy food, I expect to know what goes in it (and of course laws ensure this). If I’m buying the ‘product’ of a theatre show then I believe I have a right to know what went into it. This information should be freely available in both senses of the word.
However, I understand the cost of printing and the tight margins often involved in pricing means that theatres might not be willing to give out hard copies of programmes.
So the simple and most cost effective way is to publish the performance’s technical and creative information online. Most big productions do do this, but it would be nice to see it done as a matter of routine for all shows.
Schools and teachers can then access the basic information they need about a performance they’re studying in a format that is probably more useful and accessible to them.Report comment
The age old problem of the theatre programme! Unfortunately there isn’t a simple solution that covers all genres and budgets of theatre. Programmes range from an A4 photocopied sheet folded to A5 in small venues/fringe/low budget, through to extraordinarily expensive programmes in a variety of shapes, sizes and finishes.
Ultimately, I think it really has to be down to the show itself, however I totally agree that if the programme is very expensive there should be a cast/crew list available to view “somewhere” in the theatre.
In what we all think of as a regular touring show or a west end production, the theatre companies have a choice, but all choices are always driven by finance. In an age where many productions struggle to make a profit it is understandable that they look to any additional forms of income available.
Many go for the cheaper option of programme, as you say, full of benign advertising, which is often cheaper to produce as they offset the cost against adverts sold. Others go for the Souvenir Programme, with little or no advertising and full of great images, interesting facts and well designed. It is a play off as to whether you spend less at the beginning and make a little less on sales or spend more at the beginning and sell more programmes at a higher cost that people will want to keep and treasure.
Still, very frustrating for Mr and Mrs Joe Public who really just want to know more about the production they have paid good money to see and want a full experience at no extra cost. Is this going to happen? Sadly, no.Report comment
I completely disagree about the cost of programmes.
Most customers, and critics it seems, don’t realise that the revenue from sales of programmes, ice creams, merchandise etc. are pretty much the only source of funding for theatres to pay FOH staff.
I work in a major regional receiving venue and nearly all FOH staff are on minimum wage for 3 1/2 hours a day which is topped up by a measly commission from cash sales of programmes.
I imagine that if programmes were given out for free, then more theatre managers would have to replace paid FOH staff with volunteers.
I agree that the cost of programmes etc can be high, but the proceeds go towards keeping theatres open!Report comment
The cost of programmes is extortionate for what they are.The National is the only one that is fairly reasonable at £3- but you can still buy a 300p book for around that price.It’s the fact that the Delfont/Mackintosh ones are sadly lacking and what annoys me is that the price is never on the programme itself so anything can be charged.Why is one programme £3.50 and another similar one £4? Is the usher making a quick 50p? One would not know.Booking fees,handling fees, programme fees.HUMBUG!Report comment